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 Avaio integrates all aspects of the payment cycle to provide an end-to-end merchant account solution.
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What Search Engines and Directories do you submit web sites to?
We focus on the top eight search engines and directories, but also list your site with many other sub-engines and indexes. The top engines are Excite, Alta Vista, Lycos, AOL, Inktomi powered engines (Hot Bot, Yahoo, MSN and Snap), Northern Light and Yahoo.
Why is it important to promote our website?
The Internet has become one of the best and least expensive ways to advertise your business. It is a form of advertisement accessible 24 hours a day, 7 days a week and 365 days a year. Many companies spend large sums of money developing their websites, but fail to budget for the promotion of these sites. This is like paying thousands of dollars to produce a brochure, then putting the finished brochures in a closet. Web site promotion is just as important as the development of the website itself.
What is involved in promoting a website?
There are many facets of web site promotion. Our first goal is to work with each individual company to obtain a researched list of keywords or key-phrases that are directly related to your website. Secondly, we develop additional information pages and meta tags that are specifically designed to meet the criteria of individual search engines. These meta tags and pages are reviewed and updated continuously to insure that your site appears high in the search engines. Thirdly, we initiate our submission process of specifically designed pages to all engines and directories. This is an ongoing process as search engines routinely change their guidelines.
How long does it take until we realize results?
Results may start to show within 2 weeks; however, some of the traditional search engines and directories may not appear until six to eight weeks from the marketing start date. Please note: if you choose business express, your site will be indexed within 1 week in the Yahoo and/or LookSmart Directories. Pay per click results usually will be indexed within a few days.
What can I expect when I sign up for one of Avaio's Marketing Programs?
We have a genuine interest in our customers' satisfaction, and we therefore strive to achieve excellence. We maintain our own marketing department and work with top developers to assure that your site is always professionally done. We keep your website updated with the newest submissions technologies and search engine software, assuring the best possible results. Clients also receive monthly submission reports and e-mails updating them as they are accepted into directories or linked from other sites.
Why should I use Avaio instead of other Internet marketing companies?
Avaio will help create customized benefits of using IMC over other internet marketing companies: IMC will help customize specific marketing plans designed to suit the needs of all customers. Our employee(s) are all professionally trained and are accepted editors for the large Internet Directories. This means they work directly with the staff of the directories themselves, giving IMC the ability to make any necessary adjustments needed, whereas outside parties do not have accessibility to websites on the Avaio servers. In addition most submission companies submit a website "as is", because they do not have the ability to customize the website prior to submission, therefore limiting the sites exposure. IMC will be able to constantly customize and keep the website updated with the newest technology for submission available.
Other companies advertise that they have special "technologies" and submit to hundreds if not thousands of search engines. What's the truth behind this?
It is true that some companies offer submission into thousands of search engines for additional fees. But the reality behind this is that over 90% of the searches are completed on the top 8-10 search engines. We do use the latest software and techniques to hit all smaller engines, but we also believe that the focus of our attention is best spent on the major engines. Most small businesses are far from reaching their full potential within the major engines, and would be wasting their time and money focusing on small search engines that will yield a low return.
What type of guarantee can be offered in regard to search engine marketing?
With all of the variables involved in search engine listing, it is impossible to guarantee listing positions in a quantifiable way. However, we can guarantee that your site is placed in the best possible position, using current technologies and practices, maintained by experienced personnel.
What happens if I modify my site? What should I expect with my listing position?
Changing the content or look of your site will affect positioning in the search engines. However, we will use all resources available to minimize this. It is important that you are on a scheduled marketing plan that gets monitored everyday.
Does a Frames designed website matter to the Search Engines?
Yes. Some search engines are unable to read content within frame pages. However, if your site does contain frames, we will use special HTML encoding to send specific information to the search engines for indexing your site.
What are Directional Pages or Host Headers, and what are they used for?
These are additional website addresses that you may register for your site and directed to your main site. For example, if your domain is www.mydomain.com, you may then purchase the web address www.mydomainsite.com and direct it back to www.mydomain.com. Directional pages are excellent way to cover larger amount of keywords and optimize search listings.
What if the marketing packages don't match my needs?
Not all companies are the same. Likewise, not all companies have the same marketing needs. A broad experience in Internet marketing has helped us understand how to create uniquely customized solutions to assure that individual needs are met.
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